This article will cover:
How To Configure Click Scoring Globally
To Enable Click Scoring Globally, continue with these steps:
- Tick the box titled Enable Click Scoring
- Set a Click Invalidation Threshold between 0-100
- Set an IPQualityScore (IPQS) Strictness level
- Click Save
How To Configure Conversion Scoring Globally
To Enable Conversion Scoring Globally, continue with these steps:
- Tick the box titled Enable Conversion Scoring
- Set a Conversion Invalidation Threshold between 0-100
- Choose an Allowed Conversion Type
- Set an IPQualityScore (IPQS) Strictness level (if not already set)
- Click Save
How To Override Global Conversion Thresholds Per Offer Or Campaign
Once IPQS is enabled Globally, new fields for Conversion Invalidation Threshold will appear in each Offer Card and Campaign Card. The offer and campaign will always default to your Global threshold but CAKE allows you to override at each of these levels. When overridden at the offer level, all campaigns under that offer will adhere to that threshold.
When overridden at the campaign level, only conversions from that campaign will adhere to that threshold. The campaign is the most granular level and overrides anything set at the offer level.
To override the Global Conversion Threshold per offer, follow these steps:
- Navigate to the Home tab of the Offer card
- Click the Attribution sub tab
- Set a Conversion Invalidation Threshold between 0-100
- Click Save
To override the Global Conversion Threshold per campaign, follow these steps:
- Navigate to the Home tab of the Campaign card
- Click the Info sub tab
- Set a Conversion Invalidation Threshold between 0-100
- Click Save
Redirect Behavior For Invalidated Clicks and Conversions
Clicks that do not meet the threshold configured will adhere to your Redirect Offer settings. Click for more details on where to configure an Offer Redirect.
Conversions that do not meet the threshold configured will adhere to your Conversion Behavior On Redirect settings. Click for more details on where to configure Conversion Behavior On Redirect settings.
How To View Click Scoring In Reports
The Master Click Report provides a line-by-line view of all clicks that happened over a period of time. Fraud is indicated in the Click Score and Disposition columns of the report. Clicks that IPQS score as invalidated will appear in the report as "Invalid Score." Valid clicks above the threshold will not have a dispostion assigned. Clicks that IPQS scores but are not invalidated (i.e. Allow All Clicks enabled) will be scored but will not appear with the dispostion of "Invalid Score"
Conversions that IPQS scores as invalidated will show "Invalid Score" on the Conversion Card > Pixel Log tab > Unpaid Disposition column. Valid conversion scored above the threshold will not have an Unpaid Dispostion assigned.
FAQ
What if I want to score clicks/conversions at different thresholds for just one of my campaigns?
You can use the Rule Targeting method and point that single campaign at an Offer Contract with your alternative scoring thresholds.
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If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.