This article will cover the following:
- What Is Ringba?
- How Does The Integration Work?
- How To Generate The Clickless Postback URL
- What Is A Ringba Publisher And Campaign?
What Is Ringba?
Ringba is an inbound call tracking and analytics platform for brands or online marketers looking to track pay per call campaigns. As a Ringba client, this article will walk you through how to configure your account to track call events in CAKE.
How Does The Integration Work?
This article is focused on a workflow where an affiliate in CAKE has been issued a phone number from Ringba. In this scenario, there is no click action to track. Instead, Ringba will leverage CAKE's Clickless Postback URL to insert a conversion/event record into CAKE as soon as it has been tracked in Ringba.
The CAKE Clickless Postback URL is not enabled by default. Please request for this feature to be enabled through technical support or your client success manager.
How To Generate The Clickless Postback URL
For more details on CAKE's Clickless Postback URL and how to generate it, click here.
What Is A Ringba Publisher And Campaign?
Before integrating with Ringba, its important to understand their hierarchy and how it relates to CAKE.
A Ringba publisher is considered the source that provides the advertising services, calls, or traffic to a campaign. The Ringba campaign is a general set of configurations and rules that can be applied to a specific group of publishers.
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.