Although CAKE Basic is a first-touch tracking platform by default, we allow the option of using a last-touch setting instead to credit conversions to the Affiliate that generated the click closest to the conversion.
Normally, a cookie is placed on the user's browser when they first click on a link for an Offer. Any clicks that occur for that Offer after that first click within the cookie duration (which is 30 days by default) are counted as duplicate clicks. With last touch, with each click from a new Affiliate, CAKE Basic will count that click as another unique click and overwrite the cookie existing on the user's browser with a new one, re-setting the cookie days from that point. When the user converts, it will read that cookie and credit the conversion to the most recent Affiliate who generated a click from that user.
Where to find the last touch setting
The last touch setting is located in the Attribution tab on the Offer card. This allows you to have a longer cookie duration to still dupe out duplicate clicks from the same Affiliate while still crediting the Affiliate closest to the conversion.
Some example cases
Example 1: default
- Offer cookie days = 30
- User clicks on a link for the offer from Affiliate A, but doesn't convert
- User clicks on a link for the offer from Affiliate B (this click is duped out as a cookie for that Offer is present on the user's browser)
- User converts
- Affiliate A gets credit for the conversion
Example 2: last touch
- Offer cookie days = 30
- User clicks on a link for the offer from Affiliate A, but doesn't convert
- User clicks on a link for the offer from Affiliate B
- This click is recorded as a unique click
- Cookie days reset - 30 days from this click
- User converts
- Affiliate B gets credit for the conversion
Example 3: last touch
- Offer cookie days = 30
- User clicks on a link for the offer from Affiliate A, but doesn't convert
- User clicks on a link for the offer from Affiliate B
- This click is recorded as a unique click
- Cookie days reset - 30 days from this click
- User clicks on a link for the offer from Affiliate A again
- This click is recorded as a unique click again
- cookie days re-set - 30 days from this click
- User converts
- Affiliate A gets credit for the conversion