How to Troubleshoot Click and Conversion Discrepancies

Wondering where those clicks went? In CAKE, we have a specific redirect strategy in place. Use this guide to troubleshoot where your clicks are going.

Click on your main Reports tab > Clicks/Conversions subtab to expand > then select the Clicks subtab to access the Click Report.

When a click is redirected, the Click Report is always the first place to look to begin the troubleshooting process as it houses 30 separate data points about every click tracked in CAKE.

Find your click by searching for your IP (this is the best way) or by using the filters to narrow the clicks down to whatever you're testing.

The Disposition column shows you exactly why a click was redirected and where. The CAKE Dispositions document provides a description about what each disposition means and what you'll need to look for when troubleshooting.

Hint: The creative ID is always the creative you originally clicked on, NOT the creative you were redirected to.

So what if CAKE tracked the click but not the conversion? How do I go about figuring out what went wrong?

First, what type of pixel are you using? If its an HTML pixel then there are a bunch of tools that you can use to troubleshoot those.

Almost every browser has an "inspect element" tool built-in. You can access it by right-clicking in the browser and finding "inspect element".

The Inspect Element tool allows you to do a few things:

Within the code or HTTP headers you can look for your tracking domain or the snipped "p.ashx" which is included in

all conversion and event pixel URL's.

There are also third party tools that allow you to do similar things.