This article will cover the following:
- What is a Buyer Group?
- Creating Buyer Groups
- Add Buyer to Buyer Group
What is a Buyer Group?
A buyer group is a way of grouping buyer contracts to prevent a lead from selling to more than 1 buyer within that group.
Buyers grouped under the same buyer group are effectively considered one entity and once a success response is received from a buyer within a buyer group, CAKE will not attempt to sell the lead to any other buyers within that buyer group. In a multisell scenario, if a buyer within the buyer group has a multisell delivery type, CAKE must find another multisell or hybrid buyer outside of the buyer group in order to successfully sell that lead.
Example: Buyer A, B and C are part of a Buyer Group. Buyer B, C and D all have contracts configured to purchase leads under a multisell delivery type. If a lead successfully sells to Buyer C then it must also sell to buyer D because buyer B will not be eligible for this lead since it is in the same Buyer Group as buyer C.
Creating Buyer Groups
There are two ways to add a Buyer Group.
The first option is through the Lead Gen main tab hover menu. Navigate the hover menu accordingly: Lead Gen > Buyers > Add Buyer Group
You can also add or edit Buyer Groups from within your Setup main tab. In the Setup main tab > Other Lists sub tab (in the left hand navigation bar) > Buyer Groups. Double-clicking a row will allow you to change the Buyer Group name.
Add Buyer to Buyer Group
To add a Buyer to a group:
- Open the Buyer card
- Within the Home tab, go to the Advanced sub tab
- Here you can select the Buyer Group to associate a Buyer to