How to Deep Link to a Product Page

Deep Linking pertains to a URL which goes to a specific page that differs from the primary Offer offer link (landing page) URL. For example: http://www.ExampleRetailer.com/accessories/SpecificShoes as opposed to http://www.ExampleRetailer.com.

Common in eCommerce setups or search, if an affiliate is running traffic to an Offer using a Creative but wants to control which specific page the traffic is sent to, then the option for Deep Linking must be enabled. The above example is beneficial if the Affiliate had a shoe blog and knows their traffic will convert better if linked directly to a page with the Advertiser's shoe products rather than a more general landing page.

Once the setting is enabled, the Affiliate will modify the CAKE unique link by appending &ckmrdr=DEEP_LINK (i.e. ...&ckmrdr=http://ExampleRetailer.com/accessories/SpecificShoes) to control the redirect destination of the click.