How to manage lead sale price updates when conversion pixels fire on the confirmation page.
This article will cover the following:
- When A Price Update Is Required For Paid Actions After The Lead Sale
- When The Buyer Purchase Price Fully Completes The Sale
When A Price Update Is Required For Paid Actions After The Lead Sale
In Host-n-Post lead sale scenarios such as co-reg where Buyers purchase a lead, redirect the user to their page, and then fire the pixel upon completion of a follow-up paid action (such as a signup or a sale), then Cake can be configured to update the received price for that lead when the pixel is fired.
For example: Co-Reg scenario where the Buyer pays $10 for each lead plus the right to dynamically redirect each user to their product page. Then if the consumer signs up, they fire a Conversion Pixel and update the revenue for that lead to $36. With the configuration shown above, Cake will behave according to these rules (note that options shown under the Offer Card > Distribution tab work together with this functionality, they are not dependent on eachother).
When The Buyer Purchase Price Fully Completes The Sale
To prevent Cake from updating the sale price when a pixel is fired after the sale (thus allowing Affiliate pixels to be triggered without affecting revenue figures in reporting), set the Host-n-Post "Price Received" value to $0. This tells Cake to log the Buyer's purchase price as the final sale amount, regardless of any follow up pixels.
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