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A Guide to the Mass Adjustment Tool

This article will cover:



What Is The Mass Adjustment Tool


The Mass Adjustment tool allows you to add, remove, or adjust conversions/events for advertisers, affiliates or sub affiliates under a single offer and select time period.


Note:

The Mass Adjustment Tool does not allow you to adjust or remove conversions/events associated to specific clicks. See the CSV Conversion Reconciliation Tool if you need to adjust or remove specific conversion/event records.



How To Access The Mass Adjustment Tool


To access the Mass Adjustment tool, follow these steps:


  • Click the Action Menu (three vertical dots in the top right corner of your screen)
  • Click Mass Adjustment




How To Add Conversions/Events


Once the Mass Adjust card is launched, you can add conversions/events by following these steps:


  1. Click the Adjustment Type dropdown
  2. Click Add Conversions/Events
  3. Click Next
  4. Input a Date
  5. Choose an Affiliate
  6. Choose an Offer or leave set as Any to see all Campaigns in the next step
  7. Choose a Campaign
  8. Choose an Event or leave blank to insert conversions under the default conversion/install event
  9. Type the ID of a SubAffiliate or leave set as [Empty]
    1. Click Add button if SubAffiliate ID entered above does not already exist
  10. Choose a Creative
  11. Optional - Choose a Disposition Type & Disposition or leave blank to skip
  12. Input the number of conversion/events you want added
  13. Add the Price Paid per conversion/event as needed
  14. Add the Price Received per conversion/event as needed
  15. Add Notes 
  16. Click Next
  17. Review a summary of the adjustment and click Finish to apply




How To Remove Conversion/Events


To remove conversions/events, follow these steps:


  1. Click the Adjustment Type dropdown
  2. Click Remove Conversions/Events
  3. Click Next
  4. Input Start Time & End Time
  5. Choose an Affiliate
  6. Choose an Offer or leave set as Any to see all Campaigns in the next step
  7. Choose a Campaign
  8. Choose a conversion filter option from the Adjustment Type dropdown
  9. Type the ID of a SubAffiliate or leave set as [Empty]
    1. Click Add button if SubAffiliate ID entered above does not already exist
  10. Choose a Creative
  11. Optional - Choose a Disposition Type & Disposition or leave blank to skip
  12. Choose a filter option from the Adjust Conversions where Affiliate is dropdown
  13. Choose a filter option from the Adjust Conversions where Advertiser is dropdown
  14. Click Next to review a summary 
  15. Choose the Number of Conversions (unbilled and/or billed) to remove
  16. Choose an Effective Date option for any billed conversions/events being removed
  17. Tick Remove Payout Amount From Affiliate checkbox to remove the total owed amount (sets to $0)
  18. Click Remove Revenue Amount From Advertiser checkbox to remove the total received amount (sets to $0)
  19. Optional - Choose a new Disposition Type & Disposition to apply or leave blank to skip
  20. Add Notes
  21. Click Next
  22. Review a summary of the adjustment and click Finish to apply



Note:

If you are removing conversions/events that have previously been billed, you will see the following message after step 20: CAKE has found that some Conversions have been applied to a bill. Conversions associated to a bill will be removed at the effective date selected therefore affecting a future bill. All other Conversions will be removed at the original Conversion date and will therefore apply to any relevant bills within this period of time. Confirm by clicking Next.



How To Adjust Conversions/Events


To adjust conversions/events, follow these steps:


  1. Click the Adjustment Type dropdown
  2. Click Adjust Conversions/Events
  3. Click Next
  4. Input Start Time & End Time
  5. Choose an Affiliate
  6. Choose an Offer or leave set as Any to see all Campaigns in the next step
  7. Choose a Campaign
  8. Choose a conversion filter option from the Adjustment Type dropdown
  9. Type the ID of a SubAffiliate or leave set as [Empty]
    1. Click Add button if SubAffiliate ID entered above does not already exist
  10. Choose a Creative
  11. Optional - Choose a Disposition Type & Disposition or Leave blank to skip
  12. Choose a filter option from the Adjust Conversions where Affiliate is dropdown
  13. Choose a filter option from the Adjust Conversions where Advertiser is dropdown
  14. Click Next to review a summary 
  15. Tick Change Price Paid checkbox to adjust the payout to the affiliate
  16. Enter in the New Price Paid Per Lead (aka conversion/event)
  17. Tick Change Price Received checkbox to adjust revenue from the advertiser
  18. Enter in the New Price Received Per Lead (aka conversion/event)
  19. Optional - Choose a new Disposition Type & Disposition to apply or leave blank to skip
  20. Choose an Effective Date option from the dropdown
  21. Add Notes
  22. Click Next to review the effective date impact on billing
  23. Click Next to confirm
  24. Review a summary of the adjustment and click Finish to apply


Note:

If you are adjusting conversions/events that have previously been billed, you will see the following red warning message after step 14: "Affiliate Already Billed" 



How To Publish/Unpublish $0 Paid Conversions/Events


Publishing/unpublishing controls the visibility of $0 conversions/events in the Affiliate portal. When you Add or Adjust conversions/events to be paid at $0, an Unpaid Disposition field will appear after step 14 on Add and after step 16 on Adjust. Select any Unpaid Disposition from the dropdown to unpublish the conversions/events.



Note:

When the Adjustment Type is set to Remove Conversions/Events, CAKE will always unpublish the selected conversions/events. There is no option to publish.



FAQ


What if I want to remove or adjust specific conversions/events across multiple affiliates/campaigns and billing periods all at once?

    For specific conversion/event adjustments that span multiple entities and/or billing cycles, we recommend using the CSV Conversion Reconciliation Tool. Click here for more details.


What if I want to add conversions/events for multiple affiliates/campaigns and billing periods all at once?

    To add conversions/events that span multiple entities and/or billing cycles, please contact the CAKE team for more options.



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