This article will cover the following:
What is Server-to-Server Tracking?
Server-to-server tracking is a method of tracking conversions using a unique identifier, instead of relying on cookies. With server-to-server tracking, the advertiser is responsible for storing that unique identifier and passing it back to the tracking platform when a user completes a conversion.
The unique identifier, in CAKE, is called the Request ID, which is sent to the TUNE platform via the tracking link and should be sent back to CAKE in the Postback URL.
How to Configure the Landing Page URL for Your Advertiser
Your advertiser will provide a TUNE tracking link that will look similar to this:
Example TUNE tracking link before it has been modified:
This tracking link will be used as the Landing Page URL on your Offer in CAKE.
The TUNE tracking link will need to be updated to pass the CAKE Request ID in TUNE’s "aff_sub" parameter.
To update the Landing Page URL (the TUNE tracking link), follow these steps:
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Offer card
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Navigate to the Info sub-tab of the Home tab
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Click on the Edit button below the Landing Page field (This will redirect you to the Landing Pages tab of the Offer card)
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Click into the URL field for the Landing Page you wish to edit
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Update the URL by appending
aff_sub=#reqid#to the query string -
Click Save
Example CAKE Landing Page URL (TUNE tracking link) after it has been modified:
https://demo.go2cloud.org/aff_c?offer_id=1&aff_id=1&aff_sub=#reqid#
If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.