This article will cover the following:
What Is A Buyer Contract?
A Buyer Contract is a connection between a Buyer and the Vertical they are purchasing leads from. The Buyer Contract is where you will manage your buyer's delivery schedule, lead filters, caps, lead delivery method, and more. A Buyer in CAKE can have more than one Buyer Contract to manage lead routing.
How To Add A Buyer Contract
To add a Buyer Contract, follow these steps:
- Action Menu icon on the top right of your window
- Buyers section
- Add Buyer Contract
- Select an existing Buyer from the dropdown or click to add a new Buyer first
- Next
- Contract Name, e.g. "Buyer Name - Vertical Name"
- Vertical from the dropdown
- Next to review
- Finish to create the Buyer Contract

If you have any questions, please reach out to your dedicated CAKE Client Success Manager/Account Manager or contact the CAKE Support Team at support@getCAKE.com.