This article will cover:
What are Entities in CAKE?
Entities in CAKE are the elements of the CAKE system that have an associated ID. The entities in CAKE are as follows:
- Advertiser
- Affiliate
- Buyer
- Buyer Contract
- Campaign
- Creative
- Offer
- Vertical
The CAKE Workflow
When configuring a new Offer or Campaign in CAKE, the following process should be followed to ensure proper setup. First, the Vertical and the Advertiser must be created in order to add a new Offer. Then, add in the Affiliate. Finally, create a Campaign which ties the Affiliate to the Offer they will be running traffic to.
The CAKE Hierarchy of Entities
CAKE is often referred to as a pyramid in regards to the workflow because there is a hierarchy of how things function. The settings for entities that are higher in the pyramid can override the settings for entities that are below them.